Case Study: Serenity Essentials Rebrand
- Cleient : Serenity Essentials
- Diwydiant : Wellness and Home
- Prosiect : Branding & Collateral
- serenityessentials.co.uk
Rhannwch
ar gip
GOFYNION ALLWEDDOL
- eCommerce website
- A fresh & cohesive brand identity
- Design packaging and printed collateral
Serenity Essentials
Serenity Essentials is a South Wales-based independent maker of hand-poured candles, wax melts, and home fragrance products. With a passion for wellbeing and sustainability, the brand blends nature-inspired scents with simple, calming aesthetics.
What began as a Shopify website build quickly grew into a complete visual and strategic overhaul. We’ve worked closely with Serenity Essentials to craft an identity that not only reflects their ethos, but sets them apart in a competitive market. We continue to support their seasonal product launches and evolving marketing needs.
Yr Her
Serenity Essentials needed a reliable and elegant eCommerce platform to sell their expanding range of handmade products. But it soon became clear that their branding didn’t reflect the quality, care, and personality behind the business.
From packaging to point-of-sale, we helped bring cohesion and confidence to every customer touchpoint.
Yr Ateb
Our collaboration began with a Shopify site tailored to their needs as a small but growing product-based business. From there, we guided a full rebrand. Refining the logo, colour palette, tone and materials so every element aligned with the brand’s ethos of serenity, simplicity and care.
Key Deliverables:
Brand Identity: A new logo and visual language designed to communicate calm, warmth and handmade quality—balanced for both digital and physical applications.
Packaging & Print: Complete product label design suite for candles and wax melts, plus marketing assets including business cards, compliment slips, promotional leaflets, banners and car magnets for use at markets and events.
Seasonal & Ongoing Support: Ongoing design work for seasonal scent releases and product refreshes, ensuring continuity and flexibility as the brand and product range grows.
Cymraeg 
English (UK)