Case Study: ESI Website Revamp
- Client : ESI Technology
- Industry : Manufacturing
- Project : Website Development
- esi-tec.com
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at a glance
KEY REQUIREMENTS
- Mobile responsiveness.
- Secure partner login section.
- Easy-to-manage admin area.
BONUS FEATURES
- 3D product display.
- Pressure unit conversion calculator.
- Multilingual functionality.
ESI Technology
A
company founded in 1984 and headquartered in Wrexham. ESI Technology has evolved into a worldwide leader in manufacturing “in-house” pressure transducers and transmitters. Their initial success was designing solutions for challenging military and aerospace applications that laid the groundwork for their global presence today.
Driven by Silicon-on-Sapphire sensing technology, they have solidified their position as a market leader in pressure measurement. The range of pressure products integrates this advanced technology and digital signal processing, showcasing their commitment to innovation.
The Challenge
As a global leader in precision pressure measurement and monitoring equipment, ESI needed a website that mirrored the quality and professionalism of their products and services. Their existing site was outdated and lacked the functionality needed to fully support their global sales partner network and showcase their product offerings.
Working closely with the ESI commercial team we outlined the primary goals of the project that would support their online strategy and realise their vision:
Primary Goals
- Develop a modern and mobile responsive website.
- Create a secure partner resource section.
- Implement a multilingual option to support international sales partners.
The Solution
Our approach to this project was a comprehensive one, spanning from the initial design concept to the custom-built multi-functional website, ensuring a tailored solution that was both secure, and showcased their extensive product range, with particular focus on their newly developed Hydrogen compatible pressure measurement solutions.
Key Deliverables
Modernised Brand Presence: We updated the colour palette to refresh and modernise ESI’s brand, ensuring the site was not only visually appealing, but is in-line with accessibility standards for readability and usability.
Enhanced Product Pages: The product pages were reconstructed for clarity and visual appeal, featuring interactive 3D models, downloadable product files, detailed dimensions and specifications and an option to add product videos.
Comprehensive Sales Partner Index and Secure Partner Login: We implemented a secure, protected section for partners to access exclusive resources, as well as a comprehensive and interactive index of global partners for customers to interact with, search and contact.
Multilingual Capabilities: The site now includes multilingual functionality, including the creation of the French version, esi-tec.fr, to support ESI’s international presence.
Converter Application
As a supplementary endeavour within our broader project, we also developed a custom unit conversion tool hosted directly on the site. This dedicated tool simplified pressure unit conversions for users, seamlessly transitioning between various units of pressure. Our team ensured a user-friendly interface, and, through rigorous testing, guaranteed precision and reliability. User feedback was encouraged, further refining the tool and highlighting our commitment to delivering valuable, user-centric online digital services.
Ongoing Support
Drayk continues to help support and improve ESI’s digital presence through a variety of services:
Website Hosting: In line with their environmental strategy, ESI have taken advantage of our 100% green hosting services which helps to minimise their carbon footprint in support of their environmental strategy.
Maintenance and Support: Our flexible support packages have allowed ESI develop various enhancement projects, including the launch of the French site, SEO improvements and search friendly content creation.
Security Testing and Reporting: We perform regular security testing and quality assurance checks ensuring a bug-free, responsive, and secure site. Our well established maintenance schedule not only ensures the website’s security and reliability, but also keeps it aligned with emerging industry trends.
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