Case Study: ICL Formwork Brand & Website Redesign
- Client : ICL Formwork Limited
- Industry : Construction
- Project : Brand Refresh & Website Development
- iclformworkltd.co.uk
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at a glance
KEY REQUIREMENTS
- Branding refresh
- Updated website design
- Well structured categories
- Integration with Google My Business
ICL Formwork Limited
ICL Formwork Limited is a family-run company with over 17 years of experience in the construction industry, built on a foundation of expertise spanning three generations. Specialising in all aspects of reinforced concrete, ICL is renowned for its innovative and efficient formwork solutions, including pre-cast services. As a CSCS-accredited company, ICL supports both public and private sector projects with a steadfast commitment to health, safety, and quality.
The Challenge
Despite their strong reputation, ICL’s online presence did not reflect the professionalism and expertise they bring to the construction sector. Their existing branding and website lacked the structure and quality needed to appeal to leading developers and construction professionals. Additionally, the absence of a Google My Business (GMB) profile limited their visibility in local and regional search results.
Primary Goals:
- Develop a modern, professional, and user-friendly website.
- Refresh ICL’s branding to reflect their expertise and heritage.
- Set up a Google My Business profile to enhance local and regional visibility.
The Solution
We collaborated with ICL Formwork to deliver a comprehensive digital transformation, creating a unified and professional online presence aligned with their business goals.
Key Deliverables
- A clean, professional design optimised for mobile and desktop users.
- A detailed “About Us” section that reflected ICL’s rich history and technical capabilities.
- Service pages outlining their expertise in formwork, reinforced concrete, and pre-cast solutions.
- High-quality visuals of completed projects to demonstrate their craftsmanship and scope of work.
Google My Business Profile:
We set up and optimised ICL’s GMB profile, ensuring accurate and engaging information, including photos and targeted keywords. This improved their local search presence, making it easier for potential clients to find and contact them.
Results
Since the launch of their new website in October 2024, ICL Formwork Limited has experienced consistent growth in site traffic and engagement. Their updated online presence now accurately reflects their professional standing and technical expertise, positioning them as a trusted partner in the construction industry.
Ongoing Support
Drayk Studio continues to support ICL Formwork Limited by providing secure, 100% green hosting and ongoing technical support to ensure optimal performance.
Through our partnership, ICL Formwork has successfully bridged the gap between their long-standing industry heritage and modern digital expectations, strengthening their ability to connect with clients and showcase their expertise.
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