Case Study: Karate School Website Development
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Client : Yama no Kaze Karate-do
- Industry : Education & Physical Fitness
- Project : Website Development
- yamanokazekaratedo.co.uk
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at a glance
KEY REQUIREMENTS
- Visually appealing site
- Highlighting trainer information
- Simple and bold design
Yama No Kaze Karate-Do
Yama no Kaze Karate-do is dedicated to bringing the art and benefits of traditional Okinawan karate to the local community. Based at Blacon High School, they offer training for all ages and abilities, promoting self-defence, fitness, mental well-being, and personal growth. Their welcoming and supportive environment ensures that everyone can discover the transformative power of karate.
The Challenge
Yama no Kaze Karate-do needed a website that reflected their mission to promote traditional Okinawan karate and attract new students. The site had to communicate their core values, highlight the benefits of training, and provide essential information to prospective and existing members.
Primary Goals:
Design a visually engaging website that reflects the discipline and ethos of traditional Okinawan karate.
Showcase the benefits of training with Yama no Kaze Karate-do.
Provide a user-friendly platform with clear access to schedules, class details, and instructor information.
Encourage potential students to join and build a sense of community.
The Solution
We worked closely with Yama no Kaze Karate-do to design and develop a website that showcases their passion for karate while providing an intuitive and accessible user experience.
Key Deliverables:
Custom Website Design: We created a visually appealing and modern website that reflects the traditional values of Okinawan karate. The design integrates strong imagery and clean layouts, balancing professionalism with approachability to engage a wide audience.
Benefits-Focused Content: We highlighted the numerous benefits of training with Yama no Kaze Karate-do, such as self-defence, improved fitness, mental health, confidence, and self-discipline. This was reinforced with concise and impactful messaging to appeal to potential students.
Class and Instructor Information: Dedicated sections were developed to provide detailed information about class schedules, training locations, and the world-class local instructors. This ensures that visitors can easily find the information they need to take the next step.
Community Engagement: The site emphasises the inclusive and supportive community at Yama no Kaze Karate-do, encouraging visitors to become part of a like-minded network of individuals. Calls-to-action were strategically placed to inspire enquiries and sign-ups.
Enhanced User Experience: The website was designed for intuitive navigation, making it easy for users to explore the content and access essential information. It is fully optimised for both desktop and mobile devices, ensuring accessibility across platforms.
English (UK) 
Cymraeg